Hello, I'm João Pedro

Product Designer and Architect, based in London, UK

Designing with a focus on how people live, work, and interact.

more about me

Lisbon Map
London Map

Lisbon is where I started, London is where I continue to grow.

Each step has strengthened my ability to research, collaborate, and design with clarity — across scales and disciplines.

I design digital products with the same care I bring to architecture — balancing creativity, systems thinking, and human experience.

Architect

I learned to think in space, structure, and context — balancing creativity with precision to shape how people live and move.

Designer

I approach challenges as opportunities for clarity. Design is my process of framing problems, exploring options, and crafting solutions that scale.

Product

I see products as tools for interaction. My focus is on making them intuitive, functional, and grounded in real human needs.

Service

I think in journeys, not just moments. Service design lets me connect touchpoints into seamless experiences that feel considered from start to finish.

Background

since 2019

Lifschutz Davidson Sandilands

Architect

High‑end residential projects in London; complex coordination across disciplines, from concept to delivery, with a focus on user experience in the built environment.

2017 – 2019

FSSMGN Arquitectos

Architect

Competition work and commercial projects in Lisbon, collaborating closely with clients and consultants.

2014 – 2019

ModaLisboa — Lisbon Fashion Week

Graphic & Digital Designer

Brand, visual systems, and digital assets for the biggest fashion event in Portugal; cross‑team collaboration with production and PR.

2016 – 2017

Boldplaces

Product Manager

Shaped the MVP and contributed to the long-term vision of a Lisbon event-space rental platform, incubated at Vodafone Labs.

Education

Master in Architecture

University of Lisbon

Architect

From Architecture to Product Design

  • Research and understand people’s needs in context.

  • Coordinate across specialists to bring complex projects to life.

  • Prototype, test, and refine ideas before building at scale.

These same principles guide me as a product designer. Whether it’s a mobile app or a service platform, I approach each project as a designed system — from the big picture vision down to the smallest interaction.

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Let's Connect

I’m currently looking for opportunities in product design and digital services.

hi@joaopedro.design